Chewy in the Big Apple:
A NYC PR Influencer Event
Partnering with the Studio, Creative, Communications, and PR teams, Chewy hosted a showcase event for media and influencers in August 2023 in New York City.
This IRL event gave two and four-legged attendees an immersive look into Chewy products and our brand – from private brands and Halloween and holiday collections to year-round products and Chewy Health services, with interactive experiences and photo ops around every corner.
ART DIRECTION
1.1B
combined monthly readership of media outlets
53
pup attendees
260K
social media
impressions
113
media & influencer attendees
This event allowed the team to strengthen relationships with key media and creators from outlets such as Today Show, Good Morning America, Wall Street Journal, HGTV, People Wired, and Cosmopolitan, while also showing why Chewy is an essential, trusted partner for every pet parent.
Through Chewy Gives Back, we also helped animals in need by fulfilling a wish from wish lists of NY-based rescues for every attendee. One of our amazing portrait artists even painted attendees’ pets live!
