Get Real by Chewy

Perfect Match is an ongoing Chewy series celebrating the quirks and personalities of pets while connecting them to products tailored to their unique needs. Leading the Q3 refresh, my team and I were tasked to elevate the creative, pushing the concept further to drive consumables sales and tell stories that resonate with pet parents.

We produced three distinct video spots—cat, dog, and multi-pet. Each capturing our playful brand voice, relatable (and often hilarious) moments, and consumables solutions that make pet care easier.

The campaign launched across Meta, YouTube, email, site, and social, with integrated video and static assets working in tandem to boost engagement and conversion.

 Art direction | campaign assets

CREDITS

Ashley SOJO, Christopher Mosier, Deb fulop, shannon jennings, jackie jané, danica conneely, HUNTER MOON
& the chewy studio team.