Oster
Oster Kitchen is a trusted name in the culinary world, known for its high-quality kitchen appliances that combine performance, innovation, and style. The brand has a rich history of providing solutions that make cooking easier, more efficient, and more enjoyable, from blenders and food processors to coffee makers and countertop ovens. The Oster brand has always stood out for its commitment to blending reliability with modern design, making it a household name for both professional chefs and home cooks alike.
As the lead creative, I was tasked with crafting visuals for the customer site experience that captured the brand's legacy while ensuring it resonated with today’s savvy consumer. I developed a suite of assets that reflected the functional yet stylish nature of Oster products, with an emphasis on clean, vibrant, and visually engaging imagery.
