Alani Nu Lime Slush Campaign

Bright, nostalgic and built for spring break energy, the Lime Slush launch was designed as more than a flavor drop—it was a full-spectrum campaign that tapped into culture, color and craving. Rooted in the playful familiarity of a classic slushie and elevated through Alani Nu’s bold, world building lens, we set out to create a moment that felt both instantly recognizable and newly irresistible.

Working as one integrated team across brand studio, print, digital, and social, we collaborated closely to ensure a cohesive expression of the campaign at every touchpoint—from physical retail and experiential to social and e-commerce.

As the digital team, we led the charge in translating that vision into a connected, channel-agnostic experience. From crafting a vibrant, scroll-stopping content system to amplifying the “Slush Stop” pop-up into a socially driven, shareable event, we focused on building momentum from first impression through to purchase.